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Author: Gethin Moreau

Nearly every problem people try to solve with a purchase is a problem of light, distance or patience. I write about where to put the camera and why, how to cover a scene so it can actually be cut, what a colourist can and cannot rescue, and which piece of equipment genuinely changes the work — a short list. I will name gear when it matters, with the caveat that I have shot better material on worse cameras than the one you are saving up for.

The Complete Guide to Short Form Video

Posted on July 15, 2026August 19, 2026 By Gethin Moreau
The Complete Guide to Short Form Video

I spent three hours last Tuesday watching a kid unbox a $4,000 cinema camera just to film himself talking about how much he loves “content creation.” It’s the same cycle I’ve seen for twenty years: people think a higher bit rate or a sharper sensor is going to fix a boring story or a poorly…

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Guides

Composing for Vertical Without Ruining the Wide

Posted on July 13, 2026 By Gethin Moreau
Composing for Vertical Without Ruining the Wide

I spent twenty minutes last week watching a kid on a set try to “fix” a vertical shot by swapping a prime lens for a more expensive wide-angle, as if the glass could somehow compensate for a complete lack of spatial awareness. It’s the same old song: people think they can buy their way out…

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Video

Checking Used Gear Before You Pay

Posted on July 12, 2026 By Gethin Moreau
Checking Used Gear Before You Pay

I remember sitting in a dimly lit rental house back in the late nineties, staring at a battered Arri package that looked like it had been dragged through a gravel pit, only to realize it produced a better image than the pristine kit the studio had just bought. People today act like there’s some sacred,…

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Cameras

Making Bad Location Audio Usable

Posted on July 9, 2026August 26, 2026 By Gethin Moreau
Making Bad Location Audio Usable

I once spent three days in a windowless basement in South London, staring at a waveform that looked more like a mountain range than a human voice. I had the best shotgun mic money could buy, but I’d ignored the hum of a faulty refrigerator just ten feet away, and now I was paying for…

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Editing

Rent It Until You Use It Twenty Days a Year

Posted on July 7, 2026 By Gethin Moreau
Rent It Until You Use It Twenty Days a Year

I spent three weeks in a damp basement in South London back in ’98, waiting for a light meter to settle while a landlord yelled through the floorboards about a leaking pipe that wasn’t my problem. It’s funny how people treat the decision of where to live like a high-stakes gear acquisition syndrome—as if owning…

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Cameras

Shooting Once for Three Aspect Ratios

Posted on July 7, 2026 By Gethin Moreau
Shooting Once for Three Aspect Ratios

I spent three hours last Tuesday listening to a kid in a studio apartment explain why he needed a $5,000 cinema prime lens to make his vertical clips “pop” on Reels. It’s the same old song: people think they can buy their way out of a fundamental lack of understanding regarding aspect ratios and eye…

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Video

Dialogue First, Everything Else Under It

Posted on July 6, 2026August 26, 2026 By Gethin Moreau
Dialogue First, Everything Else Under It

I once spent three days on a documentary shoot in a coastal village, obsessing over the way the morning light hit the salt on the pier, only to realize during the first assembly that the dialogue was a hollow, echoing mess. I had the right lens, the right aperture, and a sensor that could see…

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Editing

Getting Consent Properly and Keeping It

Posted on July 3, 2026August 26, 2026 By Gethin Moreau
Getting Consent Properly and Keeping It

I remember a shoot in a cramped, humid studio back in ’04—we had the perfect backlight, a soft wrap on the subject that looked like something out of a classic noir, and a take that felt like magic. We spent six hours chasing that specific glow, only to have the entire project mothballed three months…

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Filmmaking

The Complete Guide to Finding the Story

Posted on July 3, 2026 By Gethin Moreau
The Complete Guide to Finding the Story

I spent three weeks on a documentary in the Highlands once, shooting on a camera that felt like it was held together by prayer and electrical tape, only to realize in the suite that the footage was practically useless because I hadn’t thought about the rhythm of the scene. People keep searching for a “complete…

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Guides

Filming Someone’s Difficult Story Responsibly

Posted on July 1, 2026August 26, 2026 By Gethin Moreau
Filming Someone’s Difficult Story Responsibly

I remember a shoot in a cramped, unventilated basement in South London, twenty years ago. The light was terrible—just a single, flickering work lamp—and the crew was exhausted, irritable, and looking at me like I was the one who’d decided to ruin their lives. I realized then that you don’t win a crew over with…

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Filmmaking

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Recent Posts

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