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Log Footage Is Not Automatically Better

Posted on February 5, 2026September 9, 2026 By Gethin Moreau
Log Footage Is Not Automatically Better

I spent a good decade watching people walk into a rental house, stare at a spec sheet, and convince themselves that a new sensor would magically fix their lighting problems. There’s this persistent, expensive myth circulating that if you just shoot in a flat, grey profile, you’ve somehow “captured” the scene. But let’s be clear:…

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Video

Bitrate Is Where Quality Actually Lives

Posted on February 2, 2026August 26, 2026 By Gethin Moreau
Bitrate Is Where Quality Actually Lives

I spent a week on a documentary shoot in the Highlands three years ago, working with a camera that had a sensor most people would kill for. We had the lighting dialed in, the blocking was tight, and the composition was something I’d have been proud of back in my film school days. But when…

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Video

Recording Codec Decides Your Whole Post Workflow

Posted on January 28, 2026November 4, 2026 By Gethin Moreau
Recording Codec Decides Your Whole Post Workflow

I spent three days on a documentary shoot in a damp coastal village last year, only to watch a junior operator choke the entire production because he was obsessed with a “future-proof” bitrate that his laptop couldn’t even play back. We weren’t fighting the light or the talent; we were fighting a spinning beach ball…

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Video

The 180-degree Shutter Rule and Breaking It

Posted on January 15, 2026August 26, 2026 By Gethin Moreau
The 180-degree Shutter Rule and Breaking It

I remember a shoot in a cramped, dimly lit basement in South London—no bounce boards, no time, and a client screaming about “cinematic look” while I was just trying to keep the exposure from falling apart. The kid operating the new mirrorless rig was obsessed with the sensor’s dynamic range, but the footage looked like…

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Video

Why 24 Frames Looks Like Film and 60 Looks Like News

Posted on January 8, 2026August 26, 2026 By Gethin Moreau
Why 24 Frames Looks Like Film and 60 Looks Like News

I spent three hours last Tuesday watching a kid on YouTube argue that a 120fps sensor was the “secret sauce” for cinematic storytelling. It’s the same old song: people treat frame rates like a magic button you press to buy emotion, when in reality, they’re just looking at a spec sheet to avoid making a…

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Video

Shooting 4k for a Video Nobody Watches Above 1080

Posted on January 6, 2026 By Gethin Moreau
Shooting 4k for a Video Nobody Watches Above 1080

I spent three hours last Tuesday watching a kid in a rental house argue with a technician about whether an 8K sensor would “fix” the muddy, underexposed footage he’d shot the week before. It’s the same song and dance every year: people treat resolution like a magic wand that can scrub away bad decisions. They…

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Video

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