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Primes Are Not Automatically Better

Posted on March 23, 2026 By Gethin Moreau
Primes Are Not Automatically Better

I spent most of my twenties lugging heavy kits through rain and dust, often staring at a shot where the light was perfect but my focal length was a disaster. I’ve seen newcomers walk onto a set with a bag full of expensive glass, only to realize they haven’t actually thought about the geometry of…

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Cameras

Montage Compresses Time Without Explaining It

Posted on March 23, 2026August 20, 2026 By Gethin Moreau
Montage Compresses Time Without Explaining It

I remember sitting in a windowless edit suite in South London, staring at a sequence of shots that looked technically perfect but felt like absolute nothing. I had the highest resolution, the sharpest lenses, and enough coverage to satisfy a studio executive, yet the rhythm was dead on arrival. People tend to treat montage like…

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Editing

The Complete Guide to Log Footage

Posted on March 20, 2026September 2, 2026 By Gethin Moreau
The Complete Guide to Log Footage

I spent most of the nineties worrying about whether I had enough 16mm stock left to finish a scene, not whether my sensor was capturing a specific mathematical curve. These days, I see kids spending thousands on the latest cinema bodies, convinced that a complete guide to log and grading is the magic key to…

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Guides

Shooting Wide Open Is Not a Style

Posted on March 20, 2026August 26, 2026 By Gethin Moreau
Shooting Wide Open Is Not a Style

I spent three hours last Tuesday watching a kid on a YouTube tutorial explain how aperture affects the image using nothing but colorful, animated diagrams and a thousand-dollar lens he’d clearly never actually used in a real room. He made it sound like magic, like a secret sauce you buy in a box, when in…

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Video

Interview Framing: Eyeline First, Background Second

Posted on March 19, 2026October 21, 2026 By Gethin Moreau
Interview Framing: Eyeline First, Background Second

I spent three hours last week watching a kid on a YouTube tutorial explain how to set up an interview shot using a three-point lighting kit that cost more than my first car. He was talking about lumens, color temperatures, and sensor bit-depths like they were the magic ingredients, but he never once mentioned the…

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Filmmaking

The Silence After the Answer Is Where the Answer Is

Posted on March 18, 2026September 2, 2026 By Gethin Moreau
The Silence After the Answer Is Where the Answer Is

I spent three hours last week watching a kid on a forum argue that the secret to a professional look was a $4,000 cinema lens and a specific sensor readout. It’s the same nonsense I see every time someone asks how to interview someone on camera without it looking like a home movie. They think…

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Filmmaking

Nd Filters Let You Keep the Shutter Where It Belongs

Posted on March 16, 2026August 19, 2026 By Gethin Moreau
Nd Filters Let You Keep the Shutter Where It Belongs

I spent three hours last Tuesday watching a kid on a gimbal struggle with a high-end cinema camera in direct midday sun, staring at his monitor like it was a magic trick gone wrong. He was trying to fix a blown-out, choppy-looking image by cranking his shutter speed into the stratosphere, completely oblivious to the…

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Video

The Complete Guide to Exposure

Posted on March 14, 2026October 21, 2026 By Gethin Moreau
The Complete Guide to Exposure

I spent most of the nineties watching the light die on set while a producer screamed about the hourly rate for film stock, and if there’s one thing those years taught me, it’s that you can’t fix a fundamental misunderstanding of physics with a software update. I see it every week now: someone buys a…

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Guides

Focal Length Changes a Face More Than Lighting

Posted on March 13, 2026 By Gethin Moreau
Focal Length Changes a Face More Than Lighting

I spent three hours last Tuesday watching a kid in a coffee shop try to figure out why his “cinematic” shot looked like a cheap doorbell camera. He was staring at a spec sheet, convinced that if he just bought a more expensive prime lens, the image would suddenly start telling a story. He didn’t…

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Cameras

Most Transitions Are Hiding a Structural Problem

Posted on March 13, 2026September 2, 2026 By Gethin Moreau
Most Transitions Are Hiding a Structural Problem

I spent a decade watching editors try to fix broken continuity with digital wipes and flashy zooms, as if a bit of motion blur could mask the fact that the two shots didn’t belong in the same universe. It’s a common trap: you realize the coverage is thin or the pacing is dragging, so you…

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Editing

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