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Buying in the Order That Improves the Work

Posted on July 27, 2026August 19, 2026 By Gethin Moreau
Buying in the Order That Improves the Work

I spent most of the nineties watching a meter run, knowing that every foot of film we pushed through the gate cost more than a decent lunch. That scarcity forced a discipline that today’s YouTube “gear gurus” seem to have completely forgotten. They’ll tell you that you’re one $50,000 sensor away from a cinematic look,…

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Cameras

Bodies Depreciate. Glass Does Not.

Posted on July 17, 2026August 19, 2026 By Gethin Moreau
Bodies Depreciate. Glass Does Not.

I remember sitting in a rental house in London back in ’04, watching a kid walk out with a brand-new Arri package that cost more than my first house, only to see that same kit looking like a relic by the time the next tech cycle rolled around. It’s a cycle that drives me mad:…

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Cameras

Checking Used Gear Before You Pay

Posted on July 12, 2026 By Gethin Moreau
Checking Used Gear Before You Pay

I remember sitting in a dimly lit rental house back in the late nineties, staring at a battered Arri package that looked like it had been dragged through a gravel pit, only to realize it produced a better image than the pristine kit the studio had just bought. People today act like there’s some sacred,…

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Cameras

Rent It Until You Use It Twenty Days a Year

Posted on July 7, 2026September 23, 2026 By Gethin Moreau
Rent It Until You Use It Twenty Days a Year

I spent three weeks in a damp basement in South London back in ’98, waiting for a light meter to settle while a landlord yelled through the floorboards about a leaking pipe that wasn’t my problem. It’s funny how people treat the decision of where to live like a high-stakes gear acquisition syndrome—as if owning…

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Cameras

Insuring Kit You Earn Your Living With

Posted on June 29, 2026August 19, 2026 By Gethin Moreau
Insuring Kit You Earn Your Living With

I remember standing in a rainy alley in South London fifteen years ago, watching a rental technician carefully pack a battered Arri kit while I stared at my own cracked lens, wondering if my career had just ended with a single trip over a loose cobblestone. Everyone wants to talk about dynamic range or the…

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Cameras

Flying With Kit Without Losing It

Posted on June 18, 2026 By Gethin Moreau
Flying With Kit Without Losing It

I once spent four hours in a humid terminal in Bangkok, sweating through my shirt because I’d convinced myself I needed every single prime lens and a heavy-duty flight case to be “prepared.” I was so busy guarding my precious glass that I missed the actual light—the way the sun was hitting the street markets…

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Cameras

Bringing a Cold Camera Into a Warm Room

Posted on June 13, 2026 By Gethin Moreau
Bringing a Cold Camera Into a Warm Room

I remember standing in a muddy field outside of Cork, watching a kid half my age frantically unboxing a three-thousand-dollar weather-sealed cinema rig while the sky turned a bruised shade of purple. He thought the “weather-resistant” badge on the spec sheet was a magic spell, but he hadn’t accounted for the wind driving the rain…

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Cameras

Cleaning Glass Without Scratching It

Posted on June 7, 2026September 23, 2026 By Gethin Moreau
Cleaning Glass Without Scratching It

I once sat in a darkened edit suite for six hours, staring at a sequence of beautiful, high-contrast shots, only to realize the “dreamy” haze wasn’t a stylistic choice—it was a fingerprint on the rear element. I’d spent half the budget on a prime set only to ruin the delivery because I was too impatient…

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Cameras

Diffusion Does Something Post Cannot Undo

Posted on June 2, 2026 By Gethin Moreau
Diffusion Does Something Post Cannot Undo

I spent a week on a documentary shoot in the Highlands last year, watching a kid half my age stare at a monitor, cursing the “clinical” look of his sensor and praying for a miracle. He was convinced that if he just bought the most expensive, high-end glass, the image would suddenly feel more cinematic….

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Cameras

Filters That Change the Image Before Post

Posted on May 26, 2026August 19, 2026 By Gethin Moreau
Filters That Change the Image Before Post

I remember a shoot in a cramped, sun-drenched studio back in ’04 where we spent forty minutes arguing about whether a new sensor would handle the highlights better, while a single stray beam of light was washing out the entire frame. We were so focused on the specs that we forgot the basics of light…

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Cameras

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