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Category: Video

Stop Buying Features You Don’t Need: a Beginner Guide to Video Editing Software for People Who Actually Want to Tell Stories.

Posted on August 12, 2026September 1, 2026 By Gethin Moreau
Stop Buying Features You Don’t Need: a Beginner Guide to Video Editing Software for People Who Actually Want to Tell Stories.

I spent a good chunk of the nineties sitting in dark suites, nursing lukewarm coffee and watching editors struggle with hardware that had less processing power than your current toaster. Back then, if you wanted to cut a sequence, you didn’t browse a curated list of “top ten” YouTube influencers; you learned the machine or…

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Video

Stop Buying More Gear and Start Mastering Light: the Best Ways to Record High Quality Video Have Nothing to Do With Your Camera.

Posted on August 12, 2026September 22, 2026 By Gethin Moreau
Stop Buying More Gear and Start Mastering Light: the Best Ways to Record High Quality Video Have Nothing to Do With Your Camera.

I spent most of the nineties watching light meters dance while my hands were stained with celluloid, back when every foot of film was a literal line item on a budget. Nowadays, I see kids staring at spec sheets, convinced that the best ways to record high quality video involve upgrading to a sensor with…

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Video

Syncing Without Timecode, Reliably

Posted on August 7, 2026August 19, 2026 By Gethin Moreau
Syncing Without Timecode, Reliably

I remember sitting in a dark edit suite at three in the morning, staring at a timeline where the audio and video were drifting apart like two ships in a fog, and realizing I’d spent six hours trying to fix a disaster that could have been prevented with ten minutes of discipline. People love to…

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Video

Matching Two Cameras Before You Roll

Posted on August 4, 2026 By Gethin Moreau
Matching Two Cameras Before You Roll

I remember a shoot in a cramped basement in Bristol, back when I was still lugging heavy Panavision cans. We had three cameras, a director who thought more angles equaled more magic, and a lighting setup that was essentially a prayer. Everyone was obsessed with the tech—the bitrates, the sync protocols, the glorious new sensors—but…

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Video

Live Production Has No Second Take

Posted on July 25, 2026August 26, 2026 By Gethin Moreau
Live Production Has No Second Take

I spent three hours last week watching a kid try to explain how live streaming production works by pointing at a spreadsheet of bitrates and encoder specs. He looked like he was describing a particle accelerator, but all I could see was a guy who didn’t realize his subject was being washed out by a…

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Video

The First Three Seconds Decide the Rest

Posted on July 21, 2026October 21, 2026 By Gethin Moreau
The First Three Seconds Decide the Rest

I spent twenty years waiting for the “right” sensor to arrive, thinking that once I had enough dynamic range, the image would finally stop fighting me. Now, I see kids scrolling through feeds, convinced that the secret to how to shoot for social media is a $4,000 mirrorless body and a specialized gimbal that makes…

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Video

Composing for Vertical Without Ruining the Wide

Posted on July 13, 2026 By Gethin Moreau
Composing for Vertical Without Ruining the Wide

I spent twenty minutes last week watching a kid on a set try to “fix” a vertical shot by swapping a prime lens for a more expensive wide-angle, as if the glass could somehow compensate for a complete lack of spatial awareness. It’s the same old song: people think they can buy their way out…

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Video

Shooting Once for Three Aspect Ratios

Posted on July 7, 2026 By Gethin Moreau
Shooting Once for Three Aspect Ratios

I spent three hours last Tuesday listening to a kid in a studio apartment explain why he needed a $5,000 cinema prime lens to make his vertical clips “pop” on Reels. It’s the same old song: people think they can buy their way out of a fundamental lack of understanding regarding aspect ratios and eye…

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Video

Colour Choices That Are Not Just Orange and Teal

Posted on June 30, 2026 By Gethin Moreau
Colour Choices That Are Not Just Orange and Teal

I remember sitting in a dim edit suite in 2004, watching a junior colorist try to “fix” a scene by slamming a heavy teal-and-orange LUT onto a sequence that clearly needed warmth. He thought he was being profound, but he was just masking a lack of intent. People spend thousands on high-end sensors and expensive…

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Video

Lighting a Dark Scene Without Making It Grey

Posted on June 22, 2026October 21, 2026 By Gethin Moreau
Lighting a Dark Scene Without Making It Grey

I spent three hours on a documentary set in a basement in Dublin once, watching a kid try to fix a muddy, underexposed shot by cranking the ISO until the sensor looked like it was covered in digital salt. He thought he could buy his way out of the gloom with a higher spec, but…

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Video

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